Target Market Strategy

"Marketing is nothing but spreading the word about a product or service being offered to the final consumer, who will purchase it. Target marketing would be narrowing down the entire market into segments, to optimize promotional efforts." http://www.buzzle.com/articles/target-marketing-strategy.html

"The whole concept of target marketing stems down from the fact that we cannot please everybody! Target market, unlike mass marketing does not dole out a single product to the entire market. Instead it marks out a specific range of people to whom the product must be effectively marketed to. As a marketing professional one needs to identify the target market correctly and tap as much profit as possible. To identify the target market one will have to look at the product being manufactured and sold. Ask a few questions:

▲What does this product do?
▲ Who is it helpful to?
▲ Which regions of the world will accept this product?"

http://www.buzzle.com/articles/target-marketing-strategy.html

"Traffic means nothing if it is not targeted, and your job is to find the community of buyers in your niche that want your product or service." http://www.slideshare.net/JeremyGislason/6-target-marketing-strategies-to-find-your-target-market-and-multiply-your-income
The demographic that this product is aimed towards is adults, ones that like to drink, party, and watch Sunday night football. This product is a combination of salty and a surprise kick of spicy.

“Bars often serve salty foods, such as peanuts, chips, and pretzels, together with alcoholic beverages. This is because salt and alcohol induce thirst, making you want to drink more. Spicy foods also have the same effect.

If you skip a meal before going to a party or bar thus could be in anticipation of the extra calories you will be getting from the alcohol you will be drinking. An empty stomach will only compound the effects of alcohol and make you eat more. “ www.fitday.com/fitness-articles/nutrition/healthy-eating/9-reasons-excessive-alcohol-use-is-detrimeental-to-your-diet

This product helps give people more of a variety of what to eat when they want to have a great time. The regions that will accept this product would probably be the regions with a large Hispanic population. Since it has been proven that Hispanics consume more alcohol and from the flavor profile that I have chosen.