EOC Week 9: Three Great Mission Statements

 “Some companies define their missions myopically in product or technology terms (“We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever. Cold Stone Creamery’s mission isn’t simply to sell ice cream. Its mission is to “make people happy around the world by selling the highest quality, most creative ice cream experience with passion, excellence, and innovation.” Likewise, Under Armour’s mission isn’t just to make performance sports apparel, it’s “to make all athletes better through passion, science, and the relentless pursuit of innovation.” (Marketing: An Introduction for Education Management Corporation, Pg. 40)
I choose the three mission statements that I felt stood out the reasons were: good terminology, humor, and they draw you in.
Sharon St.Lauren's mission statement was really good. I liked the terms that are used because they pull you in, such as "packed with power in every bite," and "smile around the world." http://sewb4us.blogspot.com/
Joaquim Abbott's mission statement had a good way to draw you into the product. It made you enjoy the snacks without even trying them yet, which is a good way to make people want to try your products. It also draws in different demographics; it lets people know that even adults will be able to enjoy the snacks that the company makes. http://jquik.blogspot.com/
Victor Camarillo's mission statement has humor in it and humor is always a good thing. You want people to be able to laugh and enjoy what it is you are selling. Humor is a great way to keep people interested and ultimately buy your products. http://vegasvicphoto.blogspot.com/