"SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face. Used in a business context, a SWOT Analysis helps you carve a sustainable niche in your market."http://www.mindtools.com/pages/article/newTMC_05.htm
"The SWOT analysis headings provide a good framework for reviewing strategy, position and direction of a company or business proposition, or any other idea." http://www.businessballs.com/swotanalysisfreetemplate.htm
One of the strengths we have with this new product is that we have combined some very unique flavors that are from Spain. These flavors have not really shown up in grocery stores and we feel that it will expand our customers flavor palette. A weakness that we have is that people that have never tried these flavors may be scared to try our product. An opportunity that we have is that we will be able to gain a wide variety of new customers. A threat that we face is from competitors, they may try to create the same tastes and flavors or come up with a more exotic flavor palette.
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