Objectives

"Marketing objectives are about products and marketing only! For example ‘To increase sales of existing products into new markets by December 2011’." http://prmarketingcommunication.com/2011/12/13/marketing-planning-implementation-and-control/

"Marketing objectives define what you want to accomplish through your marketing activities. When setting objectives it is very important to ensure that your objectives are; specific, measurable, achievable, realistic and time specific, or SMART for short. The "SMART" approach allows you to effectively manage your marketing activities and importantly be able to determine how successful they have been and whether they have delivered the particular benefits sought." http://toolkit.smallbiz.nsw.gov.au/part/1/1/3
Our objective at Phileas Fogg's is to let people experience the amazing voyage that Phileas went on. We want to educate and allow people to take a first hand look into his travels around the world and all the many flavors that are out there. We want to bring memories, mystery, and adventure into each and every single one of our customers. Let them have excitement without having to leaving the county.