What is a mission statement?
"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." (Marketing: An Introduction for Education Management Corporation, Pg. 39)
My Mission Statement:
At Phileas Fogg's we don't just make ordinary snack foods we take you on a journey around the world with our many exotic flavors. We want to give you the experience that you would have if you were actually in that country or city, without ever leaving your own country. We bring to you adventure, mystery, and memories. You will personally feel as if you went on this amazing voyage with Phileas Fogg tasting all of the exotic flavors of the world. Take the 80 day challenge, you won't regret it. Try one of our newest snacks, it is filled with the flavors of Madrid, Spain. You will feel the rush and the despair that Phileas went through to discover this amazing snack just for you.
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