Promotion means activities that communicate the merits of the product and persuade target customers to buy it. (Marketing: An Introduction for Education Management Corporation, Pg. 54)
I would promote this product in three ways: advertisements, give out samples at grocery stores, and have bowls of this product all around the bar. I feel that these ways of promotion will help get the word out about this product. Advertisements are a great way to reach a variety of potential customers, because the majority of adults watch TV. Giving out samples is also a great way especially inside of a grocery store because many people are hesitant to buy new products. So by giving out samples it exposes the product to the people and the people to the product. If a customer is able to taste the product before hand and for free then they are able to decide if they like it or not. This benefits both the company and the customers.Putting out bowls of this product around the bar can help, because it draws people in. People don't just want to drink they want to be able to snack on some food too. It's all about the experience, this isn't just a ordinary snack food it's an adventure in a bag.
The advertisement will be based on the adventure that Phileas went on to discover these amazing flavors. Here are just a few drawing of some of the scenes within the commercial.
I would promote this product in three ways: advertisements, give out samples at grocery stores, and have bowls of this product all around the bar. I feel that these ways of promotion will help get the word out about this product. Advertisements are a great way to reach a variety of potential customers, because the majority of adults watch TV. Giving out samples is also a great way especially inside of a grocery store because many people are hesitant to buy new products. So by giving out samples it exposes the product to the people and the people to the product. If a customer is able to taste the product before hand and for free then they are able to decide if they like it or not. This benefits both the company and the customers.Putting out bowls of this product around the bar can help, because it draws people in. People don't just want to drink they want to be able to snack on some food too. It's all about the experience, this isn't just a ordinary snack food it's an adventure in a bag.
The advertisement will be based on the adventure that Phileas went on to discover these amazing flavors. Here are just a few drawing of some of the scenes within the commercial.
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