"A brand’s value proposition is the set of benefits
or values it promises to deliver to consumers to satisfy their needs.
At AT&T, it’s “Your World. Delivered.” whereas with T-Mobile, family
and friends can “Stick together.” The diminutive Smart car suggests
that you “Open your mind to the car that challenges the status quo,”
whereas Infiniti “Makes luxury affordable.” And a recent joint
advertisement by Kraft and Campbell features a
tomato-soup-and-grilled-cheese-sandwich combo that “Warms hearts without
stretching budgets.” (Marketing: An Introduction for Education Management Corporation, Pg. 9)
The benefits of the Chorizo Tapas by Phileas Fogg is to give adults a more memorable and exciting experience. The snack products of Phileas Fogg not only provide exotic flavors but it allows people to try the many flavors of the world and experience the culture without having to pay money to travel to these places.
A product can be offered with varying features.
A stripped-down model, one without any extras, is the starting point.
The company can create higher-level models by adding more features. Features
are a competitive tool for differentiating the company’s product from
competitors’ products. Being the first producer to introduce a valued
new feature is one of the most effective ways to compete.(Marketing: An Introduction for Education Management Corporation, Pg. 215)
The features of this product are that it brings together salty and spicy foods together. These chips are flavored with chorizo, sherry vinegar, and paprika. These flavors all enhance flavors and also goes great with alcoholic beverages.
The difference between a feature and a benefit is that a feature describes what the product has, such as with smartphones they can surf the internet, text, take pictures, etc. Where as a benefit is something that has more value. It brings to you an experience, it could benefit your health, benefit you financially. It draws you in and it shows that the company cares about its customers where as features is about competition.
