Implementation Evaluation Control

"Investigation and evaluation steps should be built into your marketing plan to measure the effectiveness of your implementation. Evaluation is based on specific targets or aims as elsewhere. For example, performance may be evaluated in terms of the number of sales calls made or new accounts started."
http://toolboxes.flexiblelearning.net.au/demosites/series5/504/content/04_promote_biz/01_marketingplanning/07_impevalctrl/page_001.htm 
"Methods for controlling the marketing plan: measuring income/expenditure budgets (performance), performance appraisal evaluation (i.e. staff), variance analysis, budgetary control, benchmarking, marketing mix effectiveness, competitor performance." http://prmarketingcommunication.com/2011/12/13/marketing-planning-implementation-and-control/
This product is specifically aimed towards adults that like to have a few drinks and have fun. We hope to attract to the Hispanic community and then expand to all other ethnicities. Our income will be measured based on sales and our budget will probably be about $1.50 to make so that we are able to gain profit. We will take in account our competitors performances by doing research on sales and by keeping a good relationship with them. We will look at sales increases and decreases, and look for reviews so that we will be able to make our customers more satisfied and give them the experience they deserve.