Distribution

"To make products available in the right place at the right time in the right quantities
Distribution is achieved by using one or more distribution channels, including:

• Retailers
• Distributors / Sales Agents
• Direct (e.g. via e-commerce)
• Wholesalers

A distribution channel can be defined as:
"all the organisations through which a product must pass between its point of production and consumption" http://www.tutor2u.net/business/marketing/distribution_introduction.asp
We will distribute this product through retailers such as grocery stores, liquor stores, and gas stations and we will also sell directly at bars and nightclubs. At the grocery stores this product will be sold in much larger bags. This is because many people that are buying from a grocery store are usually buying for multiple people, for parties and sports nights. At bars and nightclubs this product will be sold in smaller portions, because when you are at those kind of places you don't really want to be carrying a big bag around. Plus the product is at easy access, so if you run out and you are still hungry you are able to just purchase more.