Wednesday, November 21, 2012

Product

"Product means the goods-and-services combination the company offers to the target market." (Marketing: An Introduction for Education Management Corporation, Pg. 54)

I have created an amazing salty and spicy snack that will go great with alcoholic beverages. It is a chorizo, paprika and sherry vinegar flavored tapas (chip). What is a tapas you may ask, well I was thinking the same thing while traveling through Madrid, Spain. Tapas is like finger food, bite-sized, or an h'orderve,it also means "cover" in Spanish. Chorizo is a salty and flavorful meat that is very common all around Spain. Paprika is a spice that is used to give a dish color and flavor. It is made from ground, dried fruits of Capsisumannuum, which are usually bell peppers or chili peppers. Sherry vinegar is a wine vinegar made from sherry. It must be aged for 6 months in American oak, have a minimum of 7 degrees acidity, and can only be aged within the sherry triangle, which is in between the cities of Jerez de la Frontera,Sanlucar de Barrameda, and El Puerto de Santa Maria.This snack offers adventure, mystery, and memories. It will take you on the flavorful journey that Phileas Fogg went on; show you why he chose these amazing flavors and how he came to discover them. This snack will help you to jump start an amazing night. This snack will put a whole new meaning of salty snack foods. Here is what the packaging will look like, and where the Lorem Ipsum is is where the adventure will be placed. I chose these colors because mainly and food idea has the color red in it. I once heard that the color red makes people hungry is I guess that is why many food companies and restaurants use this color and i chose this color to represent the spiciness of the product. Also red is a great color to make your product pop. The other colors i chose were golden yellow, olive green, and cream because I felt that they fit the theme of Spain.


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