"Millennials. Both the baby boomers and Gen Xers will one day be
passing the reins to the Millennials (also called Generation Y or the echo
boomers). Born between 1977 and 2000, these children of the baby boomers number
83 million, dwarfing the Gen Xers and larger even than the baby boomer segment.
This group includes several age cohorts: tweens (aged 9–12), teens
(13–18), and young adults (19–32). With total purchasing power of more
than $733 billion, the Millennials make up a huge and attractive market...One
thing that all of the Millennials have in common is their utter fluency and
comfort with digital technology. They don’t just embrace technology, it’s a way
of life. The Millennials were the first generation to grow up in a world filled
with computers, cellphones, satellite TV, iPods, and online social networks. A
recent study found that 91 percent of Millennials are on the Web, making up 32
percent of all U.S. Internet users." (Marketing: An Introduction
for Education Management Corporation, Pages 73-74)
I was born in 1994 and I do believe that this demographic
descripts me. New technology has been popping up extremely quick. Many people
within this demographic grew up with a television, a cell phone, and in time
the computer. It’s funny how now and days people would ask “do you have a
facebook?” and if you say no, they automatically shocked. Social media is not
only a way to keep in contact with friends and family but also a way to meet
new people, see what is happening in the world, and so on. Since I have grown
up with all of this technology it is sometimes hard to think back and say “ if
Google or other search engines weren’t invented how would I be able to get
information,” and of course there are books but, the internet is more convenient
and it is much quicker to just search up something than to look through a book.
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