EOC Week 4: Business-to-Business Marketing

"Business-to-business (B2B) is a term commonly used to describe electronic commerce transactions between businesses, as opposed to those between businesses and other groups, such as business and individual consumers (B2C) or business and government (B2G)" http://bx.businessweek.com/business-to-business-marketing/
B2B companies are like manufacturers to wholesalers, or wholesalers to retailers. These are the other companies that a company does business with. Say if a retail store needed inventory they would go to its wholesaler and order inventory or directly to its manufacture to create more items. You should always have good communication and a good relationship with the companies you are doing business with, because ultimately they are the ones helping you keep your business alive and running.

"A B2C is relevant to any industry or business association that markets its goods created to customers using the Internet for personal use.." http://www.squidoo.com/b2c-marketing
B2C are websites like Ebay.com and Amazon.com. B2C companies are able to go up against giant companies even if they are small, because using the internet is a lot less costly than opening up a location. B2C companies are able to reach a broader audience, a worldwide connection. These types of companies are the ones that ask for your email or information so that they can offer you exclusive deals and inform you of  new items coming out. These companies want to satisfy its customers so that its customers won't leave and start buying items from a competitor.

"B2B sales are focused on a very narrow segment that has a use for your product. Those businesses that can make use of your product to save them money or make part of their business more productive or easier will be the market on which you spend your time and marketing efforts.In B2C sales, your market is the entire sales market of consumers. There is very little discrimination or qualification of potential customers. If the product appeals to them, then they are a customer to which you may sell your product." http://reference.yourdictionary.com/word-definitions/what/difference-between-b2-b-and-b2-c.html